How it all works 🤔

Traditional photoshoots are slow, expensive, and inflexible. Every change means rebooking a studio, models, products, and time you don’t have.

VirtualBox flips that process.

We start with the images you already have — manufacturer images, studio shots, or simple phone photos. From there, everything becomes flexible.

Products, people, environments, and styling are all handled inside our virtual studio. That means you can update backgrounds, models, colours, SKUs, sizes, and formats without reshooting or starting from scratch.

What used to take weeks now takes days.
What used to require coordination now requires a brief.
And what used to be locked into one image becomes content you can reuse everywhere.

This is a modern, scalable way to create visuals — designed for fast-moving brands that need consistency, control, and speed.

Retail References:

  1. Shoot in store on an iPhone 14.

  2. Studio Shot of suit on a model.

  3. A combination of 4 manufacturer photos

Gray checkered men's suit jacket with a purple pocket square hanging on a black hanger inside a store.
A young boy in a navy blue suit, white shirt, and blue tie, standing against a plain white background.
A pair of sports sunglasses with a black frame and orange-red reflective lenses
A high-performance Saucony trail running shoe with a lightweight design, featuring a white upper with colorful accents, a cushioned midsole, and a vibrant turquoise outsole.
A man wearing a gray checkered suit with a white shirt and purple pocket square standing against a plain light gray background.
A young boy dressed in a formal navy suit with a tie, standing against a plain background.
Black and gray tie-dye patterned zip-up jacket with small white text logo on chest that says 'OVER ORE'.
Olive green tailored pants with pleats and side pockets, displayed against a white background.
A young man wearing a black and grey patterned zip-up jacket, black shirt, olive green pants, colorful running shoes, and sporty sunglasses standing against a plain white background.

Food & Beverage References:

  1. Shoot in a cafe on iPhone 14.

  2. Shoot in a cafe on iPhone 16 Pro.

Scrambled eggs in a cast iron skillet, avocado toast with microgreens and drizzled sauce on a white plate.
Scrambled eggs in a small cast iron skillet and avocado toast with microgreens, crumbled cheese, and drizzle of sauce on a decorative plate.
A breakfast plate with scrambled eggs, bacon strips, a grilled mushroom, a slice of bread, and a piece of toasted bread with butter.
Plate of breakfast food with scrambled eggs, two strips of bacon, toast, a grilled mushroom, and a baked onion with a packet of cultured salted butter.

  • We start by building a visual foundation for your brand. You can choose what works best for you:

    • In-person capture – We can visit your store, café, or venue to take reference photos. This helps us accurately capture your space, lighting style, textures, and brand atmosphere.

    • Existing photos – If you already have images, we can work entirely from your current photos, saving time and avoiding any on-site disruption.

  • Using your references, we recreate and enhance your environment inside our custom virtual studio. This isn’t a generic template — it’s carefully styled to match your brand’s look and feel, from lighting and shadows to surfaces and backgrounds.

  • One of the biggest advantages of our approach is flexibility. We can:

    • Combine multiple reference photos into a single, polished scene

    • Merge products, interiors, props, and backgrounds that were never photographed together

    • Create variations (angles, colours, seasonal themes) without re-shooting

    This allows for creative freedom that traditional studios simply can’t offer.

  • The result is a set of high-quality, consistent images that feel real, premium, and on-brand — perfect for websites, menus, social media, ads, and print, all without repeated studio bookings.

Our 4 Step Process

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